Marketing Automation Strategy

Pardot and Marketing Cloud Solutions

Standing out in the digital noise!

Marketers know their primary job is to increase revenue but getting there is the challenge. Questions we hear are:

How do we differentiate ourselves?

How do we generate quality leads for our Sales team?

How do we track our ROI?


Easily Transform Marketing from a Cost Center to a Revenue Center

Vertiba’s Marketing Services help you boost engagement and return on marketing investment by enabling persona-driven journeys with highly-relevant offers, content and calls to action on Pardot and Salesforce Marketing Cloud.

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Vertiba is a Platinum Certified implementation partner and Pardot Select Partner.



As a member of the Publicis family of companies we offer a full range of digital marketing services, sharing resources with world-class digital agencies SapientNitro, DigitasLBi, and Razorfish.


Pardot Marketing Automation Implementations

From guided QuickStarts to fully managed implementations, we’ll get you up and running with Pardot marketing automation. This can include:

  • Journey and persona development
  • Campaign design and execution
  • Implementation and Salesforce integration
  • Email and landing page template development
  • Ongoing coaching, support and administration
  • Current instance analysis and optimization
  • Integrations

Additional Pardot Services

Our tailored walk-thrus help you get the most from your software investment and get to your goals faster. Use these services to optimize your current automation investment or as part of a new Pardot marketing automation implementation. Capabilities include:

  • L2RM (Lead to Revenue Management) process development and optimization
  • ROI / Campaign Influence report modeling
  • Scoring and Grading modeling and implementation
  • Lead management
  • Content planning and strategy

Additional Marketing Cloud Services

  • Journey builder campaign development
  • SMS/MMS/Mobile push messaging
  • Automated campaign configuration
  • Data integration with Salesforce and other system
Working with Vertiba was great. We needed a trigger written that would help us better integrate Pardot and Salesforce. Although we thought it was simple, many other vendors struggled to determine if it was even possible. Vertiba quickly determined it was possible, acted professionally with us as we estimated hours and pricing, and then fully delivered on what they promised.
Adam Wall